Retail trade become informative "The right one is the best one" "POS is the beginning of informative Retail trade, especially the Middle and small type company, they must have to know how to fully use POS first. But at the same time, Retail company must understand where is their point of payoff, which comprtition environment and challenge they have to face, their comprtition advantage is the variety of commodity or service? Is the price advantage or working efficiency? In these aspect, which aspect you want to exceed your competitive adversary. In informative Retail trade, the right one is the best one." Recently, Andic who is the Vice-president of NCR business retail, Hotel restaurant and self-help service system Marketing department, when he accept our reporter's sole interview, he said that. As a successful Supplier in retail trade system and IT service, NCR except to be the International brand representative in China POS market, currently, it will also omnidirectional expands there informaiton technology service level in the whole Retail trade.
POS function must "deplete"
"Along with the competition more and more impetuosity in retail trade, nowadays, the competition environment will have more challenge for the Middle and small company" said Andic.
Data show, Our Country the sales amount of ECR(Electrical Cash register) is exceed 70,000Pcs during 2006, the sales amount of DIY-POS market is exceed 60,000Pcs, and the sales amount of POS which is Import and Made in China is around 65,000Pcs, it almost halve the this big market in China with DIY-POS. Currently, Import POS mostly is IBM、NCR、WINCOR and so on, the sales amount is about 30,000Pcs. At present, in retail trade, POS Cash register occupied a very big share; In some small restaurant , monopolistic shop, ECR is the most choice; In the medicine chain shop, POS and PC will exist together; And in the Highway charging station, Amusement place, Hotel, Hospital and water and electricity department and so on, there have a lot of charging field use Cash register, most of them choose PC machine.
"At present in China Retail Market, the requirement to POS from Enterprise is continuance increase, and Enterprise need to upgrade their POS, to add some new and advanced technology. Certainly, there still have some Function of POS have not used completely," Andic said. Actually, though there have a lot of compain to our Country's cost in informative Retail Trade is big lower then some international retail magnate, but nomatter the the high end POS in informative system or system flat in Enterprice background, the phenomena can be found every where that "High tech-low use" in technical applications, also it will affect the redevite degree of Retail Enterprise to information technology.